Tazah Technologies, founded in 2021 by former Careem executives Abrar Bajwa and Mohsin Zaka, initially set out to digitize Pakistan’s agricultural supply chain. Recognizing inefficiencies such as fragmented supply chains leading to inflated prices and significant food wastage, Tazah developed a Pakistani B2B marketplace to connect farmers directly with retailers, aiming to streamline operations and ensure fair compensation for producers. ​

In its pursuit of innovation and adaptability, Tazah has undergone strategic pivots. One notable shift was the introduction of Tazah Global, a platform designed to simplify cross-border agri-trade, connecting international buyers with Pakistani produce. This initiative leveraged Tazah’s logistical expertise to facilitate global trade in the agricultural sector.​

Building upon this foundation, Tazah has recently ventured into the global e-commerce arena with the launch of Zambeel. Zambeel offers a comprehensive suite of services, including dropshipping, warehousing, and fulfillment, enabling brands, sellers, and entrepreneurs worldwide to establish and grow their e-commerce businesses in the United Arab Emirates, Saudi Arabia, and Kuwait. This platform not only provides access to a wide range of trending products but also offers infrastructure support such as sourcing, logistics, inventory management, and payment solutions. ​

To equip aspiring entrepreneurs with the necessary skills, Zambeel has introduced an E-Commerce Masterclass. This comprehensive program covers essential topics like product research, digital marketing strategies, and scaling online businesses, tailored specifically for the UAE and KSA markets. ​

Tazah’s evolution from an agritech startup to a cross-border e-commerce facilitator exemplifies its commitment to adaptability and innovation. By leveraging its expertise in supply chain management and technology, Tazah is well-positioned to navigate the complexities of international e-commerce and drive growth in new markets.​

For a visual overview of Zambeel’s dropshipping model, you might find the following video informative:

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