The Senate Standing Committee on Information Technology and Telecommunications has received a report on Ufone’s corporate social responsibility (CSR) projects. According to the report, as part of the PTCL Group, it initiated a national-level comprehensive COVID-19 relief and assistance operation worth Rs. 1.9 billion.

During Karachi’s monsoon rains in 2020, Ufone partnered with Khana Ghar to provide cooked food and drink to those who were affected. It had also arranged national-level football competitions for young people in Punjab, Sindh, KPK, and Balochistan to assist them showcase their talents.

According to the CSR report, Ufone worked with the Pakistan Red Crescent in Balochistan to assist populations devastated by rain and flooding. Furthermore, the telecommunications business had contributed to raising breast cancer awareness by collaborating with Pink Ribbon to raise national awareness.

According to the report filed to the Senate IT committee, Ufone had put hotline signboards on the Makran Highway in the districts of Lasbela and Gwadar, and had helped raise awareness about COVID-19 through SMS broadcast and CRBT. On the PTA’s orders, Ufone also started sending SMS broadcasts to ministries.

According to the article, Ufone launched a countrywide digital marketing campaign dubbed ‘Bano Achai ki Misaal’ in Ramzan to gather donations for leading organisations via UPaisa.Furthermore, under the Pakistan Telecommunication Authority’s (PTA) financial inclusion programme, Ufone is trying to empower women.

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Pakistan’s favorite biscuit brand, Bisconni has launched their latest CSR campaign in celebration of World Children’s Day and it is truly remarkable.

According to Wafaqi Mohtasib Pakistan, between 4 to 8 million people in Pakistan are disabled among which 45% are children. As part of its “Complete Others” CSR campaign, Bisconni has undertaken an initiative to donate prosthetics to specially-abled kids of our country. This campaign was carried out in collaboration with Bioniks.org that designed exclusive bionic hands for these kids, bringing a new ray of sunshine in their lives. Bionic arms work by picking up signals from a user’s muscles and the bionic hands are controlled by tensing the same muscles which are used to open and close a biological hand.

Moreover, Bisconni will soon be launching a limited-edition pack on the purchase of which Rs. 1 will be donated to the cause. People from all over the nation can show their love and support by becoming a part of this movement and pledging to #CompleteOthers.

GM Marketing of Bisconni, Mr. Sabir Godil said

“I take pride in announcing that team Bisconni has initiated a life-changing project to bring smiles on many faces. This children’s day, we’ve pledged to help kids achieve their dreams by giving them a present of Bionik arms. We at Bisconni are inspired by the sheer determination these children show in their daily lives and are absolutely thrilled to be a part of their special world.”

Bisconni as a brand has always taken positive measures and initiatives and established a strong footprint in the market. This initiative is the beginning of a wonderful movement and we hope to see a lot more in the future.

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