Pakistan’s leading digital payments app, Easypaisa has partnered with the fastest growing fintech, PayFast, in pursuit of disrupting digital payments. Easypaisa wallet users can now pay online using PayFast’s indigenous payment gateway.

Approved for Pilot Operations by the State Bank of Pakistan (SBP), PayFast empowers multi-instrument acceptance of Scheme Cards, Mobile Wallets, and Bank Account Numbers. They address merchant pain points, through the digital sign up, robust APIs & plugins, Fraud detection, PCI-DSS certified infrastructure, and PayLinks, digital billing and invoicing solution ideal for FB, merchants, freelancers, etc. to accept payment simply via a unique link.

Easypaisa is Pakistan’s first and largest branchless banking service with millions of customers using the Easypaisa App to carry out their financial transactions with a range from fund transfers, bill payments, airtime top-ups as well as retail and online merchant payments. Any customer with a smartphone user can download the Easypaisa App and setup their wallet within seconds to start doing transactions.

Easypaisa is also connected to the 1-Link switch for inter-bank fund transfers and customers can get an Easypaisa Debit Card which can be used for cash withdrawal at any ATM across Pakistan or for payments at any merchant accepting card payments.

Steps to pay via PayFast:

1. Add an item to cart from one of the PayFast merchant partner’s eCommerce store.
2. On the checkout page, select “PayFast”.
3. Once redirected, go to the “Mobile Wallets” tab and select Easypaisa.
4. Add your credentials (wallet number/email address).
5. Authorize the payment through the USSD prompt or Easypaisa app.
6. Once verified, the order will be paid successfully.

Adnan Ali, CEO of PayFast, said in a statement, “Easypaisa is one of the most renowned payment apps in Pakistan, we believe this partnership will benefit greatly for the masses which are adapting to the changing paradigm of demand for online payments, post COVID-19. I believe that this partnership will help PayFast reach closer to its potential of becoming a universal payment gateway solution.”

1. Mudassar Aqil, CEO Easypaisa / Telenor Microfinance Bank also commented on the development, “In the past few months, the importance of digital payments has come to light rather significantly. Businesses and individuals are gearing up to use such digital platforms to conduct convenient and seamless financial transactions. We at Easypaisa believe that collaboration and technology can collectively be used to magnify the impact that we can make. Through our partnership with PayFast, we have taken yet another step in redefining the way Pakistanis transact”.

For further information on PayFast or Easypaisa, you can visit their websites; apps.net.pk or easypaisa.com.pk

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Easypaisa Credit Cards – Telenor now offers MasterCards to all Easypaisa customers

Even after applying for several times many people do not get their credit cards issued. This is the reason the credit card penetration in Pakistan stands 0.01%. The worst condition is due to the long and hectic process.

Usually the banks demand a long list of requirements to be fulfilled to get the credit card. These basically include a salaried job, a sizable income, an office address and a verifiable home address.

Pakistan has other people like freelancers and the small businessmen and there are also people who live in areas in which TCS or bank verification does not work. Thus not everyone get an opportunity to get a credit card.

We might face a good change as Telenor’s Easypaisa is now introducing MasterCard credit cards.

Here is the process:

You just go to the Easypaisa Mobile App -> Click on Credit Cards -> Select your Validity Date, Spending Limit and that is it.

You will get a credit card in less than 10 seconds which you can use anywhere online, On AliExpress, Daraz or with Careem.

This virtual credit card can be used for any sort of transaction online or offline (where physical cards are not required for swiping) and payment will be made from your Easypaisa account.

While its real-life usages are endless, Easypaisa has made the product immensely useful; check its below features.

Easypaisa Credit Card Features:

• You can create your own credit card within 10 seconds
• You can set your own expiry date and spending limit
• You can create unlimited number of cards (maximum two at a time) with different expiry dates and spending limits
• You can pause a card, i.e. to freeze it temporarily
• You can delete any card within 2 seconds
• There are no charges for creating a card, you will be charged from your Easypaisa account only when you will use the card for any payments online

 Charges:

• There are no fees for creating a card, deleting it or keeping it active
• You will be charged only when there will be a payment made online
• Easypaisa says that they won’t charge currency exchange fee (usually 2.5 to 3.5%)

If talked in simple words this is a MasterCard and Easypaisa Powered Virtual Debit Card.

Create MasterCard Credit Card of Your Own

For this you need to have an Easypaisa account, a limitation that can be overcome very easily. Simply get an account and install its mobile app.

Once you have an Easypaisa account and mobile app installed, you will get below screen.

It tells you the account balance, options to do various operations etc on the home screen.

At the bottom right, there’s a button “Virtual Card”, click on it.

Click on “Create Another Card”

Here you select the expiry or the validity of your card. Once selected, click “Next”.

Here you select the spending limit of your choice. So for instance if you want to use this card for Netflix payments, you can set your limit at Rs. 1,000 per month to make sure that nothing is deducted beyond your expectation.

Select your limit and click “next” to get your card up and ready for usage over internet.

It will take just couple of seconds, and here you go:

You can flip the card to see CCV code.

There are “Pause” and “Deactivate/Delete” buttons available on the card that you can use to temporarily deactivate your card or to permanently delete them.

Source: ProPakistani

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Fostering the spirit of Ramadan, Telenor Microfinance Bank has announced an exciting offer in which Easypaisa account holders using Telenor prepaid connections will be provided with free minutes. Telenor Microfinance Bank’s Easypaisa is Pakistan’s largest mobile money service.

In this offer, Easypaisa Mobile Account holders currently using Telenor prepaid connections will receive 50 free minutes on every Money Transfer, Bill Payment and Bank Transfer carried out during the holy month. Customers will be able to avail free minutes on up to four transactions they carry out through their Easypaisa mobile accounts without any capping on the amount of the original transaction.

The free minutes will be posted to the customer’s number a day after the transaction and they will be valid for next 24 Hours. Customers can check the status of free bundle by dialing *222*#. The free minutes received through this offer by the account holder are not transferable to any other customer. The offer is in place for a limited time and is valid for Telenor prepaid customers only.

This special Ramadan offer can be availed by both existing and new customers of Easypaisa Mobile Account. New Customers can register themselves by dialing *345*3737# from their Telenor Connection.

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GSMA Global Mobile Awards (known as GLOMO 2017) is ahead and the big news is that just like past four years this time too, Easypaisa is in the list of nominations. This makes the service being nominated for GSMA Global Mobile Awards 2017 for the fifth consecutive year.

I would not be wrong if I say that the GLOMO are ‘Oscars‘ for the Mobile and Telecommunication industry. These are most prestigious awards . This year Easypaisa is nominated for category of “Best Mobile Payment Solution” Easypaisa has made online transactions fast, efficient and safe for the people of Pakistan.

The Chief Financial Inclusion and Digital Officer and Jrad of Easy Paisa Mr. Muhammad Yahya Khan was very excited and happy. He expressed his feelings saying,

“Easypaisa and its products have always been nation’s pride as they have represented Pakistan a number of times as a progressive and innovative country on global platforms. We’re humbled by the recognition of our products and services like Easypay by the GSMA, but our real honor is the empowerment and wellbeing of the people that Easypaisa has helped make possible.”

The Head of Payments of Easypaisa Omar Moeen Malik could not even hide his delight. He didn’t remain silent and said,

“We would also like to thank our partner merchants and their customers for their trust in our Easypay payment solution. As Pakistan’s first consolidated payment solution, we strive to add value to the fledgling e-commerce industry and help them collect payments across Pakistan. And we’re very happy that our customers have also ranked us as one of the secure and most convenient payment methods.”

Michael O’Hara, Chief Marketing Officer, GSMA said,

“We congratulate all of the nominees for the GLOMO Awards, which once again saw an impressive number of entries. The GLOMO Awards recognize those companies and individuals that are driving innovation in the rapidly evolving mobile industry, and we are excited to this year introduce several new awards that highlight the very latest developments in this dynamic industry. We wish the best of luck to the 2017 GLOMO Award nominees.”

Back in 2014 Easypaisa managed to bag two GSMA awards, the first one for “Best NFC/Mobile money product or service” and the second award was titled “Best Mobile Product or service for women in emerging markets”.

According to the buzz the GSMA awards are surely going to be held at “Mobile World Congress”. The congress is planned to be from February 27- March 2, 2017 in Barcelona, Spain. You can check the list of all nominees by clicking here. Cross your fingers till the results. Hope Easypaisa brings the award home.

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Telenor’s Easypaisa signs an agreement with EFU Life Assurance Ltd. under which Easypaisa will extend its services  to get faster insurance premium collection from EFU Life’s clientele through Easypaisa’s wide network in Pakistan.

On 30th December 2016, the agreement was signed by Muhammad Yahya Khan, Head of Easypaisa, and Taher G Sachak, MD & CEO, EFU Life Insurance. EFU Life is Pakistan-based life insurance company, offering a wide range of insurance products to its clients.

Sharing his thoughts on the development, Muhammad Yahya Khan, Head of Easypaisa, said,

“We are glad to extend Easypaisa’s services to support EFU Life Insurance for insurance premium collection from across the country. Easypaisa, with the help of its expansive network of agents all over the country, will be instrumental in facilitating smooth and convenient collection of premium for EFU.

The agreement comes in connection with Easypaisa’s commitment to facilitate everyday transactions as part of its long term socioeconomic empowerment goals. We will continue to forge partnerships and support interoperability to enhance financial inclusion in Pakistan.”

Speaking on the occasion, Taher G Sachak, MD & CEO, EFU Life, stated,

“Customer centricity is the core of our business.  As the leading life insurer in Pakistan, we believe in connecting with our clients by giving them greater accessibility to our products and services through expansion of our distribution footprint and investing in IT solutions, and also by continuously striving to serve them better.”

And further he said;

It gives me immense pleasure to have partnered with Easypaisa for our payment solutions, giving our clients the ease, flexibility and access to pay their renewal premiums in a reliable and secure manner through the vast network of over 77,000 Easypaisa outlets and retailers.”

Easypaisa being Pakistan’s pioneer branch-less banking service has been transforming the banking and finance scenario in the country. Recently Easypaisa has won the financial innovation award 2016 in London .

Telenor’s Easypaisa has played an essential role in bringing banking made easy for everyone in Pakistan.

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Another Pakistani network wins an award. This time it is the most used method of money transfer, Easypaisa. Financial Innovation Awards 2016 were held as usual by London institute of Banking and Finance. In the category of Most Innovative Application of Technology Easypaisa stood on top. List of Winners.

The website of London Institute of Banking and Finance read,

“Located in shops in over 800 towns and cities, Easypaisa now has the largest financial footprint in the country and moved nearly 3% of GDP in 2015.”

When from 19 categories of Financial Innovation Award, Easypaisa made it top five and then bagged an award too, Muhammad Yahya Khan who is the Head of Easypaisa made a speech saying,

“It is a great honor for Easypaisa to be a globally recognized mobile money service. We deem this award a testament to the trust our customers have in us and the recognition of our efforts in capitalizing technology for positive social change.”

Easypaisa was launched in 2009 by association of Telenor and Tameer Microfinance Bank. It is Pakistan’s first ever branchless network. Since 2009 it has served people with its great facilities and quick money transfer.

We all have at times used Easypaisa; the experience would have been good and easy. Adding to this it definitely is the best use of technology.

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