In a remarkable achievement that highlights Pakistan’s growing presence on the global entrepreneurial stage, Usman Asif, the founder and CEO of Devsinc, has been recognized in MSN’s prestigious list of 2025 Top 10 Standout Entrepreneurs. He stands alongside industry-shaping leaders like Melissa Faith Hart, Hitesh Patel, Serkan Akdeniz, Frank T. Ziede, Angeline Constantinou, DeAnte Howard, Uche Ekhator-Mobayode, Mark Maderson, and Billy Banks—visionaries redefining innovation and success in their respective fields.

Usman Asif’s journey is one of relentless ambition and groundbreaking transformation. What began as a bold decision in December 2009—to leave a stable job and carve out a space in the tech industry—has now evolved into a global tech empire. Devsinc, which started in 2016 with a modest team of 40, has grown into an international software development powerhouse with over 1,100 engineers spanning 23+ countries.

With a deep-rooted passion for innovation, Usman has led Devsinc to complete over 3,000 projects worldwide, making significant strides in markets across the Middle East, UK, and the USA. His company has pioneered advancements in artificial intelligence, blockchain, and cloud computing, positioning itself at the forefront of technological transformation.

Usman’s leadership is not just about technological advancements; it’s about people. His vision of fostering a team-driven culture, empowering the right talent, and cultivating an environment of excellence has earned him widespread recognition. He has been featured in major media outlets, including Business Recorder, where he discussed his strategic approach to entrepreneurship. His accolades include the CEO Excellence Award and the Best CEO of the Year at the Growth Summit 2023—further solidifying his status as one of Pakistan’s top IT thought leaders.

Beyond business success, Usman’s vision extends far beyond the boardroom. His ambition to create 80,000 jobs worldwide reflects his commitment to economic empowerment and social impact. His passion for community service and trekking underscores a deeper mission—to leave a lasting impact on both the tech world and society.

Usman Asif’s inclusion in MSN’s 2025 list of Top 10 Standout Entrepreneurs is a testament to his extraordinary journey and contributions to the global tech ecosystem. It also signifies a proud moment for Pakistan, as the country continues to produce world-class entrepreneurs making waves on the international stage.

With his relentless drive, innovative mindset, and commitment to change, Usman Asif is not just building a business—he is shaping the future of technology and inspiring countless others to dream big and push boundaries.

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Soon you will be able to see Fakhar Alam delivering a talk on art, technology, aviation and Pakistan at Google Headquarters in California.

Fakhar Alam is a successful  actor, singer and Pakistani Tech Entrepreneur.

The multi talented guy was asked to join the head quarters of Google by the Google authorities.

Falhar Alam is best known for introducing the pop music in Pakistan. Other than this this achievement he has served excellently in fields such as acting, singing and as an host and VJ too.

Bolain Kya Baat Hai is a show that is aired on GEO Super and is hosted by Fakhar Alam. The show format is such that Fakhar interviews different sports personalities and brings the inner side of the players out for the fans.

Besides this, Fakhar is the CEO and the founder of EzDaam. EzDaam is the Pakistani internet startup that aims to provides the users a one stop shopping experience. The customers can get all the discount offer and benefits while shopping online by sitting at home.

Initially it has set its feet in Karachi but the authorities plan to extend the business across Pakistan.

This is really a joyous moment not only for Fakhar but for all of us as Google has invited a Pakistani to be the part of the event.

Tech Entrepreneur Fakhar will spend the day a Googleplex in Mountain View, California.

There he will be sharing his thoughts on art, technology, aviation and Pakistan’s technology landscape with Google employees.

This is not the first time a Pakistani Tech Entrepreneur is invited to the Google headquarter. Before him Rahat Fateh Ali Khan was invited for a musical concert. Surely the credit is that Fakhar is the first ever Pakistani to deliver a lecture to the Google employees.

The event is planned for the 1st of August, 2017. The venue decided is u Mountain View California.

We really are proud of the multi-talented guy. Hope he will keep making us proud in the future.

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Beauty salons online platform to connect women with beauty services and online booking is now easy by this new startup called BeautyHooked. It is founded by a talented female entrepreneur Sahr Said. She has secured a seed round from Fatima Ventures, a local seed-stage fund supported by Fatima Group. The seed fund amounts to $280,000. It is the first time ever achievement in Pakistan by a women-led startup.

Founded in 2015, BeautyHooked have seen ups and down since launch.  They are catering only in Lahore for now. The beautyHooked team is made up of Sahr Said who is the leader of the company, Sidra Talha, the head of operations and Abdullah Ahmed who has developed the entire technology of the company. After being winner at Startup Weekend Lahore, the startup was offered incubation at LUMS Center for Entrepreneurship.

Sahr got lot of help and inspiration from Startup Weekend Lahore held at LUMS Center for Entrepreneurship. LCE also give her some ideas to kickstart her idea with complete startup.  She thanked to LCE because she is what at this level today only because of LCE programs. Sahr Said as Founder and CEO of BeautyHooked said, “We had investment offers from multiple investors but we went with Fatima Ventures because their strategic goals aligned with ours.”

BeautyHooked being the first women-led startup to raise seed investment, Sahr commented that her vision is to empower women and while she did not have an example before her, she aims to be the morning star for others. BeautyHooked have plans to expand to other cities of Pakistan. They are expected to gain interest in Qatari-corporate business circle for expansion in the Middle East.

About BeautyHooked

BeautyHooked is an ecommerce platform that allows women to find, book and review beauty appointments at salons and spas. It acts as an aggregator between customers and beauty businesses, allowing them to search and book best beauty services 24/7.

The company was founded by Sahr Said in 2015 and was a part of the third cohort of The Foundation at LUMS Center for Entrepreneurship. You can know more about BeautyHooked from their website: beautyhooked.com and Facebook.

About LUMS Center for Entrepreneurship

LUMS Center for Entrepreneurship (LCE) is Pakistan’s most comprehensive experiential development platform for budding entrepreneurs that formalizes the process of scouting, grooming and facilitating passionate startup founders.

Gust and Fundacity recently rated LCE the #1 accelerator in Pakistan and #11 in Asia. Since its inception in May 2014, LCE has mentored over 130 entrepreneurs who have created over 400 direct jobs and provided better economic and livelihood opportunities for thousands more.

LCE graduates have already generated PKR 200 Million in revenues and are valued at PKR 1.5 Billion backed by approximately PKR 150 Million in investment capital by local and foreign investors. More about LCE at: lce.lums.edu.pk and Facebook and Twitter  

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The Nest i/o is a technology incubator in Karachi, Pakistan launched by P@SHA

You know how every time you have to do something new, everyone tells you to get “expert advice”, may it be buying property, a new move in your business or a new skin treatment that you want to try out. It makes you think there really is something to it.

It is the same when you are an entrepreneur. To avoid make a mistake which will take months or years to discover on one’s own.

So why does an entrepreneur need a mentor? To put it in one line, insights and options, these are the two basic and very important things that a mentor provides to fill in the gaps in your knowledge.

A Mentor Has “Been There”

Most startups, especially the ones that are in the technology space, have very young minds behind them with little or no experience but a lot of enthusiasm. Getting advice from someone who has been there, done that can go a long way for such a new business.

A Mentor Opens Doors

Not literally though! Doors of opportunities, yes! When you are just starting out your venture, you need any and all help you can get for your business to get past some barriers and make connections with the big guns of the industry. A good mentor on your side can get you in the office of a senior executive and in that government department you really want to reach.

A Mentor is Not a Teacher or a Boss

A mentor is there to guide you and support you but he cannot run the business and it does not belong to him. He is not there to help you solve every big and small problem of your business but only to challenge you to think differently and help you figure out your strengths and weaknesses.

Mentoring is an adult-to-adult relationship and should never be treated like a student-teacher or a boss-employee relationship. This means that as the owner of the company, an entrepreneur makes the final call and cannot hold anyone else responsible for a bad choice or a mistake made.

A Mentor Urges You to Think

When you are working on developing a strategy, it is always wise to use an external advisor during such deliberations. Because of a mentor’s ‘external view’, is he able to ask you difficult questions that will make you think outside of your limits and elements that you might be overlooking.

A Mentor Questions Your Pre-Conceived Notions

A good mentor challenges your pre-conceived notions; he shows you the other side of the coin. For example, instead of suggesting a new or particular solution or strategy, the mentor asks why you want to take up the strategy that you planned to do so in the first place. It happens ever so often that the enthusiasm of starting off with a new venture already can blind an entrepreneur to obvious flaws in the business plan and chase after a segment with a barrier to entry.

Role of Incubators and Accelerators

One of the main reasons that incubators and accelerators exist is to give you access to mentors; because exactly how many industry experts can you find on your own right?! It is a blessing that only someone who has reaped its fruit would be able to elaborate. Now, business incubators/accelerators provide different types of mentorship: there are talks and speaker sessions with an audience comprising a whole bunch of entrepreneurs and there are meetings which are although one-on-one but with multiple entrepreneurs at one time. This opportunity not only allows entrepreneurs to gain knowledge from the mentor’s expertise but also allows them to network with the mentor and access him for more or continual advice in the future.

There Should Be More Than One Mentors

‘The more the merrier’ applies to mentors as well, especially when you are seeking specific advice. Areas such as accounting, patents, intellectual property are good examples where advice from a mentor with a particular background would be more helpful than knowing about it ‘just from experience’.

Important to note here is that this habit of seeking advice from mentors should not be limited only till the time you are still small and setting up your business. I have seen founders of big businesses reaching out to their ‘gurus’ before signing off a term sheet for a third round of seed investment. This is called mentoring relationship and I don’t see why it shouldn’t be among the most precious relationships for an entrepreneur.

Moreover, mentorship need not be in person. A Pakistani entrepreneur could be following the life and activities of a successful entrepreneur in Silicon Valley and taking inspiration from him for his own business but this kind of mentorship will of course be limited.

In the end, every entrepreneur should remember that your business needs a different mentor for every different stage of your business. Moreover, a mentor is there to help you learn what you want to achieve in the future as opposed to helping you solve a problem in the present.

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