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United Bank – UBL Collaborates with IBM to Launch Digital Design

Digital Design

Digital Design


According to IBM, it will help United Bank Limited (UBL) in establishment of Digital Design Lab. It surely is a transformation journey and this is the first one in Pakistan. It is going to provide a totally different experience to the UBL customers.

It is going to be a new turn in the digital banking. The lab will provide an environment for UBL’s interdisciplinary teams as well as its network of start-ups, fintechs, ecosystem partners, and academia to develop personalized and engaging digital customer experiences.

UBL in listed among the top banks in Pakistan with more than 1,375 branches in  Pakistan and it has about 19 branches globally.

The initiative will help the people of Pakistan experience a well organized and fast digital banking all around Pakistan. It intends to transform the way of digital banking.

The lab aims to enable UBL to accelerate the digitization of its offerings, products, services and processes and equip its team with the necessary skills to design customer centric digital solutions.

IBM iX is one of the best digital agencies and is a global business design partner. The two have decided to bring the best setup for the UBL customers.

Sima Kamil the President & CEO of UBL said,

“UBL strives to be the best digital bank in Pakistan and is continuously investing in customer-first strategies through the use of digital and mobile technologies to enhance our customer experience and keep pace with the evolving market needs.

We are committed to putting our customers at the heart of everything that we do and we are confident that IBM Design Thinking is the right approach to help create personalized experiences.”

Digital Design Lab will be established in Karachi will be made on the framework of  IBM Design Thinking.

Ghazanfar Ali the Country General Manager of  IBM Pakistan and Afghanistan said,

“Today’s consumers are increasingly expecting a more personalized and engaging customer experience. Therefore, customer centric interactions and digital solutions have become the core foundation of business success. Through the lab, UBL’s team will be equipped with right design methodology and skills to map their customer journeys into its offerings for a distinctive customer experience.”


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