UBL and ABHI have agreed to form a market-first cooperation that would allow UBL Employee Banking account holders to access their earned paychecks before their pay day. End-users will be able to apply for quick credit into their accounts via the UBL Digital App with ABHI’s technology incorporated.
ABHI is a renowned Fintech company that has entered Pakistan with the goal of improving the financial wellness landscape. ABHI was founded in 2021 and was valued at $40 million in just 9 months. Pakistan is their first target market, after which they hope to expand into regional markets.
UBL’s Fintech Accelerator Program assists in identifying and connecting with such aspiring start-ups that have the potential to transform the Digital Finance landscape and people’s lives on a local level.
“This alliance is a huge step towards financial wellness of Pakistan,” stated Omair Ansari, CEO of ABHI, speaking at the event. Our goal is to reach as many people as possible in order to help them achieve financial independence. These kinds of collaborations help us achieve our goals and expand. People who have the ABHI app may now check their salaries, but the same service is now available to those who have the UBL app.”
“This is a promising relationship, aiming at making a difference in our clients’ lives by presenting to them on their finger-tips what they genuinely need,” Sharjeel Shahid, Group Executive Digital Banking – UBL, said during the signing ceremony. UBL is committed to investing in the Fintech sector and will remain at the forefront of this rapidly growing field.”