I hate those pop-ups that don’t let me browse. Everyone does. No one wants interruption while they are surfing internet. Unfortunately, some companies are using ads and interstitial to gain popularity.
Google has planned a way out to handle this problem. As many users don’t like these unnecessary pop ups so Google has planned penalties. Google’s penalties refer to that websites will have to get their act together or risk becoming irrelevant.
Rules have been made and the action will be taken against three particular examples of pages. The search engine announced the algorithm.
The three examples of pages are:
1) Pages that give user a Pop-Up Ads right after they click a hyperlink or as they scroll through a page (ads which are hiding the page’s content).
2) Pages that shows the user with an interstitial that must be shut before the user gets to their preferred content.
3) Pages that keep the desired content “under the fold” with an interstitial on the top of the page.
According to Google the “small” size Pop-Up Ads will not be addressed. The other part of the story is that no one knows how these sizes will be classified. No specific size was mentioned.
But, there are some rules. The whole regulation will only be applicable on the first webpage you open. The first click you make from Google will have no barriers or add. Google will does not plan down-rate the webpages which use the legally allowed pop up prompts like confirmation of age or whether the user is a robot or human.
Google clarified everything to the people saying,
“Although the majority of pages now have text and content on the page that is readable without zooming, we’ve recently seen many examples where these pages show intrusive interstitials to users.
While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.”
The penalties have started but the process is not that fast yet. The reason behind this can be the time given by Google to all sites warning them to adjust site or face the consequences.
Now, people can search and browse easily without irritating pop-ups.