The four talented graduates of NED University, who are successfully running their startup, WrapKar, proved that their business remains un-affected by the ban on billboard advertising in place. They have devised a new way to promote business and have set a remarkable example that success can not be hindered by temporary bans.
Yes, This Pakistani startup WrapKar is a big hit. With this, now advertisements are more effective. They reach more people and are more efficient than stationary billboards. It is also providing platform for people to make some money.
The startup puta the advertisements on cars and than these cars are moved around the city. Till date about 300 drivers and owner of these vehicles are associated with startup. Also seven to eight companies are reported to have been engaged with the startup so far. These companies deal in food and fashion.
One of the co-founder of WrapKar, Mubashir Sakhi has said,
“We have successfully run our pilot project with PakWheels’ advertisements displayed on three cars through October-November 2016.”
According to stats claimed by startup the three cars was able to cover a combined distance of 2,962 kilometers on Karachi roads.
This way is effective and easy. This is helpful for people, company, car owners and even the drivers. The owners of cars usually get Rs 5,000-18,000 a month.
The aim of formation of startup was to share advertisement-generated revenues.
Not all times are suitable to run the cars on roads. Each car should at least cover 35 km /day. It should be well maintained and the car should run on roads while the roads are full of traffic.
About, car monitoring, the co-founder has to say ,
“We monitor the car’s mileage, location, and time of driving with the help of the app and the sensor.”
He further added,
“Advertisements would achieve the desired results as long as the cars cover the required mileage.”
The co-founders have all graduated from NED University in the year 2015. Then they all graduates from NEST I/O in 2016. The Nest i/o is a technology incubator in Karachi, Pakistan launched by P@SHA with global partners Google for Entrepreneurs and Samsung.