Alibaba Backed KOKO Tech to Launch Buy Now Pay Later Services in Pakistan

The Securities and Exchange Commission of Pakistan (SECP) has officially granted a license to KOKO Tech Pakistan (Private) Limited, a subsidiary of Alibaba Group, to operate Buy Now, Pay Later (BNPL) services in Pakistan.

According to the SECP, KOKO Tech Pakistan will introduce modern, AI-powered credit assessment systems along with globally proven digital infrastructure. This is expected to bring more innovative and data-driven financing solutions to the local market.

The initiative aims to improve access to consumer financing, especially for young individuals, freelancers, and small businesses that often face challenges in obtaining loans through traditional banking systems.

With the backing of Alibaba’s global expertise and strong financial resources, KOKO Tech Pakistan is well-positioned to support small and medium enterprises (SMEs), promote e-commerce growth, and contribute to Pakistan’s transition towards a more inclusive, technology-driven financial ecosystem.

The SECP also noted that this move represents a direct inflow of foreign investment into Pakistan’s financial sector.

Speaking on the development, SECP Chairman Dr Kabir Ahmed Sidhu said that the entry of Alibaba Group will enhance competition and drive innovation in the country.

He further added that Pakistan continues to be an attractive destination for international investors, thanks to its large population, increasing digital adoption, and improving regulatory environment.