On the 24th of March, KE and HBL collaborated on a new initiative. The goal is to encourage more customers to pay their bills online using the HBL Konnect app in exchange for rewards on their payments. The campaign will run until June 20, 2022.

The procedure is straightforward: the user must register on the HBL Konnect app with their valid mobile and CNIC numbers. They will receive a Rs. 800 payback if they pay four bills in a row; however, users are only eligible for a cashback after two consecutive bill payments. Following that, an SMS confirmation is sent to the registered mobile phone.

This is a very clever incentive-based approach to get individuals to switch from paper to electronic billing.

Since the epidemic, the number of people using online payments has increased by 73 percent, as more people utilise online banking and e-commerce to perform transactions. KE worked with NIFT ePay to integrate digitised payment facilities on its website as a result of these measurements. KE’s self-service WhatsApp webpage and the KE Live App also accept online bill payments.

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At the Pakistani Consulate’s March 23rd Pakistan Day event, the IPG Group Pakistan successfully launched HBL and MCB Bank’s ‘Roshan Raho’ RDA campaign. Higher authorities, dignitaries, and the professional Pakistani community in Muscat and Riyadh were all enthusiastic about both gatherings.

The goal of the international push is to promote the State Bank of Pakistan’s (SBP) effort, which is being carried out in partnership with Pakistan’s major banks, to guarantee that overseas Pakistanis are educated about investment opportunities and new digital banking systems.

“We realise the importance of the RDA message and information dissemination,” stated Jawad Ghulam Rasool, CEO of The IPG Group Pakistan. We are excited to have Roshan Digital Account Road Shows in the Middle East, Europe, and North America, and to contribute to Pakistan’s prosperity.”

Guests were briefed on investment prospects in Pakistan and the value of Roshan Digital Accounts throughout the events, with a focus on the economic contributions of Pakistan’s community to the country’s success and prosperity.

Participants also informed the IPG Group Pakistan and all connected banks about the ‘Roshan Raho’ campaign, which aims to raise awareness of the Roshan Digital Account and its related services.

The IPG Group Pakistan is preparing to assist Pakistan’s biggest banks with the RDA drive in strategic places.The event included key remarks from high-ranking bank executives on investment potential, as well as information about the RDA initiative, the registration process, and the RDA-related product suite.

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