Pakistan Advertisers Society Awards (PAS) has revealed that it plans to conduct PAS 2017 Awards on 15th of April 2017 in Karachi.
The program aims to recognize and celebrate the ‘ideas that work’ and it focuses on marketing and advertising communication effectiveness.
It is one of the special awards for the agencies. The award is of so much significance because it appreciates all efforts by a brand to advertise one self.
The major aim nowadays for all advertisement agencies is to win success. The awards were introduced in 2011. It has 20 regular and 12 special awards.
Also the event includes 3 very special awards;
‘Top Brand 2016’, ‘Campaign of the Year’ and ‘Best Nationally Originated Campaign’.
Also 2 new awards are added to the list ;
‘Campaign for Good’ and ‘Corporate Campaign’.
These will appreciate social good efforts and corporate campaigns.
It is expected that the event is going to receive 300 campaigns. The campaigns will be judged on basis of idea and setting. The jury this year is going to work under Ehsan A. Malik who is CEO of Pakistan Business Council and a stalwart of the industry.
The last date to enter the competition is February 15, 2017.