Pakistan’s Tajir Raises $17m In Series A Round
Pakistan’s B2B e-commerce market Tajir successfully raised US$17 million in a round of financing led by the US venture capital firm Kleiner Perkins.
Fatima Gobi Ventures, Y Combinator Continuity Fund, Golden Gate, and other companies including AAVCF, Flexport, VentureSouq Liberty City Ventures, and other angel investors participated in this round of financing Ventures.
Tajir was founded in 2018 by two brothers Babar and Ismail Khan. The company’s goal is to target small family stores (called Kiryana stores) that have difficulty purchasing inventory through traditional wholesale channels.
Through the Tajir mobile app, small kiryana shopkeepers can purchase more than 1,000 storage units, including cooking staples, sandwiches, and biscuits. Special attention is paid to improving supply chain operations.
Ismail emphasized the potential of Tajir target market, saying that 90% of Pakistan’s retail economy flows through these family stores. Tajir also claimed that they will help Kiryana shopkeepers increase their income by saving time.
The startup only provides convenience to small retailers in Lahore and other parts of central Punjab. But the company also plans to use the company’s latest round of financing to expand its business in Karachi. Venture capital firm Kleiner Perkins was impressed by the company’s excellent work and in her recent role called Tajir the “largest technology retail network” in Pakistan.