YouTube don’t want to be questionable next to big brands advertisers. YouTube announced on Thursday that video channels on YouTube must now have more than 10,000 total views to enable ads on their videos.
So YouTube is going to block ads on channels with under 10,000 views. Once a channel reaches that threshold (minimum 10,000 views on channel), YouTube will review it to see if the channel is following guidelines to begin making money.
YouTube said, this is policy is designed to help discourage scam artists and content creators that violate YouTube’s policy from making money on the platform.
Youtube said in a blog post,
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” Ariel Bardin, YouTube’s vice president of product management, said in the blog post. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
The move from YouTube comes to save advertisers money on objectionable videos. Now may be its harder for Youtube earners and video bloggers to make money but true and real Youtube channels can keep moving to their earning goals without any problem.
Since 5 years Youtube has allowed all video creators to apply to run ads on their videos, and many typically were approved. This open policy enabled many advertisers to reach users on little-visited corners of the internet, while real and professional video creators could earn only few dollars by posting their videos on YouTube. In rare cases, YouTube has given rise to full-fledged stars who can earn seven-figure salaries each year.
YouTube is seriously taking steps to investigate how business is done on its platform. Time will tell how new generation of video makers respond to these new limitations.