Apple, the leading brand, never leaves a chance for presenting anything new once in a while. iPhone 7 and iPhone 7 plus now come with a glittering red color too. Apple has recently announce this and the best part is that the red iPhone 7 is available from today.
Story behind Red iPhone 7
This is not just a beauty. The color has a history behind it. Apple has just tied knot of partnership with RED.
RED is an organization that helps people fighting against AIDS. This non profit organization, is promoting AIDS fundraising campaign.
The mobile has its color red to promote the app. Apple has planned to color their phones and gadgets red to help the organization. According to the news, Apple App Store has been turned red by company in respect to the World AIDS day.
CEO of Apple, Tim Cook said:
“The intro of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT) RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The red iPhone will be available in the market from 24th of March this year.
The phone costs you $749. If you want to order a special edition than you will have to pay $100 more.
Apple will help support the Product Red initiative to fight HIV and Aids. To be clear, this is just a new color of iPhone 7 and iPhone 7 Plus. It has all the same features as before.
Also same day on Tuesday announcements, Apple has launched new 9.7 inch iPad for $329. A cellular service option is available for $459. It is cheapest iPad from Apple with 10-hour battery life and traditional will available in colors of silver, gold and space gray.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing said;
“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable.”.